Position Overview

Think Future Technologies is looking for a dynamic and results-driven Market Research Intern for a very exciting Fin-tech US-based project. The ideal candidate will be passionate about Finance products, possess excellent communication skills, and have a proven track record of creating conversions through effective sales strategies.

Key Responsibilities

- Market Analysis: Research and analyze market trends, competitors, and customer needs within the financial technology sector using various tools and methodologies.

- Customer Profiling: Create detailed profiles of target customer segments based on demographic, psychographic, and behavioral characteristics.

- Competitor Analysis: Examine competitors' products, services, pricing strategies, and marketing tactics to identify strengths, weaknesses, opportunities, and threats.

- Surveys and Questionnaires: Design, distribute, and analyze surveys or questionnaires to gather insights from existing and potential customers, often collaborating with the marketing team.

- Data Interpretation: Analyze quantitative and qualitative data using statistical software, Excel, or other analytical tools to extract meaningful insights and trends.

- Report Writing: Summarize research findings and insights into comprehensive reports or presentations for senior management.

- Market Segmentation: Identify and categorize different market segments to help target specific groups more effectively with tailored marketing messages and offerings.

- Monitoring Industry News: Stay up-to-date with industry news, regulatory changes, and emerging technologies in the Fintech sector to anticipate market shifts.

- Collaboration: Work closely with teams such as marketing, product development, and sales to share insights and align strategies.

- Continuous Learning: Keep abreast of the latest market research methodologies, tools, and best practices through training sessions, workshops, and industry events.

Experience Level

- Fresher